Industrialization in France - 1800s essays

Industrialization in France - 1800s essays There have been many struggles amongst the different social classes in France that lead to reforms of all different sorts. Social movements, such as industrialization, were the cause of many reforms. Industrialization influenced the lifestyles of the lower and mid classes in nineteenth century France, but succeeded in maintaining a separate class distinction. Both proletariat and bourgeoisie classes had to focus on the changing economy and social thought due to industrialization. With the proletariats being the lower class, there was a constant struggle to produce a sense of equality throughout industrialization and the constant reinforcement to keep the capitalist idea that the bourgeoisie maintained. The idea that the lower class of society should be equal with the higher classes is not a new philosophy. As mentioned in the Human Rights documents, the Third Estate was the lowest class that had no rights in France during the 1700s. When the nobility hierarchy was abolished and the terror that rang out in the streets of France was quieted; a new kind of modern Third Estate came to be. Proletariats were a class that emerged as industrialization started to occur. The proletariat came into being as a result of the introduction of the machines which have been invented since the middle of the last century and the most important of which are: the steam-engine, the spinning machine, and the power loom (Manifesto 100). This quote reaches farther to mention that those who controlled industry could afford the machines needed to mass-produce goods. Unskilled laborers were hired to work long hours and perform all different types of hard labor that was required. These laborers were part of t he proletariat class. By working for insufficient wages and harsh conditions, this created a sense of tension between the laborers and owners of the industries. This tension would be difficult to solve due to the fact that it ...

10 Steps for Editing Your Own Writing

10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing By Mark Nichol You’ve done it. You’ve finally, triumphantly, typed out â€Å"The End.† Congratulations! Now comes the hard part: revision. Revising is often more laborious than the writing process itself, but it’s essential assuming, that is, that you want your writing to get published. Whether you write nonfiction, fiction, or poetry, you must evaluate your own writing and transform it from something that is complete but nothing more to something that is completely compelling. The process will involve multiple task-specific passes (not necessarily in the order presented) intended to achieve various goals. Let’s get you started: 1. Wait Oops hold on. Not yet. You deserve a break. Step away from the computer. Give yourself a few days to let your win sink in. Pursue another writing project, perhaps, or catch up on the rest of your life, before circling back and manipulating your manuscript. One exception: If you have not written a synopsis or an abstract, do it now, before you revise your work. If, after reading the manuscript, you realize that you didn’t write out what you set out to write, decide whether the precis is precisely what you wanted, or whether the finished product is the real deal. 2. Hands Off Read the entire manuscript without changing anything or, at the most, make notes about major fixes or other key corrections for later attention. Shift from your writer mode to your reader setting. Remember, you tackled this writing project because nobody else would (or you thought you could do it better, or at least differently), so now it’s time to read it from cover page to conclusion (because you followed my advice from a previous post to not do that until you were finished, right?). Some people recommend printing your piece out in hard copy because they claim that you notice the details more when you read your work in print, but that’s impractical for a 100,000-word novel, and some people are more comfortable with on-screen reading than others, so take or leave that advice. 3. Parts of Speech Focus, one type at a time, on the parts of speech: Notice nouns, and choose more precise terms and employ elegant variation. Is one of your characters a pirate? Refer to them as a corsair, a buccaneer, or an adventurer now and then. Use a dictionary with synonyms listed, or a thesaurus or a synonym finder. Veer from your verbs, finding opportunities to use more vivid, compelling action words. Resist the urge to go overboard, especially with variations of â€Å"he said† (which you should minimize in dialogue as much as possible anyway by using narrative to identify the speaker), but don’t let your characters get away with walking have them stroll, strut, stalk, amble, caper, or mince instead. Search for forms of â€Å"to be† (is, are, was, were) and strive for more active sentence construction: â€Å"She looked in and saw that he was idly handling the device† becomes â€Å"She peered in to find him fiddling with the gadget.† Attack adjectives and adverbs. Don’t omit them without justification, but do make sure they’re not a crutch for your unwillingness to enhance descriptive language in other ways. Instead of referring to a hazy sky, describe how it reminds the character of when she used to play around the house as a child wearing a veil. Rather than mentioning a slowly flowing river as such, tell the reader about how it doesn’t seem in a particular hurry to get anywhere. Are you sure you know the precise meaning of every word you use? As you read, be alert for terms whether newly acquired or long since adopted that may not express what you think they do, and look them up to confirm or deny your suspicion. 4. Sentence Structure Are your sentences particularly complicated and convoluted, or notably short and stubby? Don’t strive for a strictly limited word range, but minimize outliers: Sentences with a word count you can tabulate on the fingers of one hand should have a punctuating purpose. Sentences that last an entire paragraph need to be snipped into palatable pieces. Are your sentences generally active? Passive sentences are used by great writers, but you and they both know that too many sentences structured that way produce an enervating effect. Also, parenthetical phrases are better inserted mid-sentence than tacked on at the end; save the last position for the impact. The same goes for paragraphs which, by the way, should be cloven in two if they’re more than ten or twelve lines in a Word document half of that for Web-bound words. And unless you’re consciously incorporating iambic pentameter, beware of sentence rhythms that may subconsciously sap readers’ energy. Too much alliteration (guilty) or assonance can weary the most dedicated reader. You’re writing prose or poetry, not constructing an obstacle or dog-agility course. 5. Deemphasize Emphasis Do you use â€Å"scare quotes†? Frighten them away. Italics? Too many are an eyesore and weaken the cumulative impact. Exclamation points? Omit unless OMGs are also part of the package an exclamation point can be a crutch that takes the place of high-impact prose. 6. Tone and Voice Eloquent literature has been laden with slang, and serious nonfiction writing can be laced with humor. But honestly appraise your writing for its personality. If you’re writing a how-to, you can be conversational, but don’t throw away your authority with your austerity. If you’re writing period fiction, be alert for anachronisms. Do a word check. Are you concerned that perhaps you use a particular word too often? Do a search, and if you find it liberally sprinkled throughout your manuscript, cull it so that it appears with reasonable frequency. 7. Reconstruction You may find as you read for some other purpose that a major structural flaw exists: In fiction, you may decide to add an adventure or subtract a subplot or alter the sequence of plot elements or at least the order in which they appear if you shift from one plot thread to one or more others. Your nonfiction piece may cry out for a major reorganization. You might decide to insert instructions or develop details, or discard a digression. Don’t hesitate to undertake significant revisions like these. Yes, you’ve spent a lot of time getting your manuscript to where it is now, but that doesn’t mean it’s where it should be. Go with your instincts. 8. Keywords Now is the time you really search inside yourself about whether your hero’s name really fits them, or whether they kick back with one too many sidekicks or could really use a new nemesis. Or maybe a place name seems out of place, or the term for a talisman is too tortuous. Are your chapter titles or subheadings really working for you, or are you trying too hard to line them up with some grammatical gimmick? 9. Recite Makes Right Just when you think you’ve finally nailed it, read it one more time aloud. A recitation lets you listen to the rhythm of your writing and catch any clunky or laboriously long sentences you missed or words you omitted. 10. Editor’s Notes Now, it’s time to send your manuscript out into the world, but unless you’re self-publishing in print or online, an editor is in its future and, likely, so is a revision on your part based on the editor’s comments. But you’re also likely to get focused requests for rewrites, so though you may feel by now that you never want to read it again, take heart that you have some direction. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesRound vs. Around20 Tips to Improve your Writing Productivity

Business Consulting Firm hired to decide if a 35 employee electrical Research Paper

Business Consulting Firm hired to decide if a 35 employee electrical construction and service company should outsource its past - Research Paper Example This study intends to consider the extent of advantages attributed to outsourcing of services of account receivables and the necessity of maintain good customer relations. This study reveals that company’s biggest challenge is to collect the funds from its numerous clients. It is imperative to note that, some of the impediments promoting this situation include lack of strong internal controls guiding financial matters. For instance, the company lacks internal controls guiding billing and collection efforts (Sirota, James & Tantor media, 2008). The departments intended to ensure that, due diligence in collection efforts has been exercised seem to be inexistent. It is significant to note that, due diligence is satisfied when the client’s statements or invoices are mailed monthly or at the agreed payment period. The clients should be billed shortly before the end of the current service delivery period, such that the client can make prior arrangements for payment. In additi on, exceptional reminders or collection mails for the past due accounts should be sent to clients. However, provisions should provide that discontinuing of services for delinquent clients be implemented after certain duration. This study reveals that, the company has lost a lot of money through non-payment by clients due to poor collection methods attributed to the limited number of employees. An apt internal control for collection of debts and monitoring accounts receivable is fundamental in any firm because it helps solve current business problems and helps prevent fraud from occurring. More over, it creates confidence on the public and other investors and strong controls. These aspects ensure transparency, accountability and enhance a vivid flow of funds collected from the clients (Sirota, 2008). This situation leads to the investigation of the advantages attributed to the outsourcing services. Essentially, outsourcing refers to the act of contracting out a business process or fu nction, which the organization may have performed internally and due to inefficiency or expansion of a business, it opts to subcontract it to an external company. It s noteworthy that, outsourcing is a common feature of modern economy (Sirota, 2008). The outsourcing deal may include transfer of employees and assets involved in the outsourcing partner. The company in this context will find numerous advantages in outsourcing its account receivable process alongside keeping good relations with its clientele. It is essential to note that, the outsourcing partner will embark on tracking of clients who do not pay the service dues. The advantages attributed to the outsourcing company include Facilitating more focus on core activities In a rapid growth periods, the back office operations of a company are likely to expand. This development may begin to guzzle both human and financial resources at the cost of the core deeds of the company’s success (Sirota, 2008). Outsourcing these ope rations will permit refocusing on the core actions of the business without sacrificing quality or service in the back office. This may include company marketing, opening of new branches employee motivation and empowerment. Reduced overhead Essentially, overhead costs of performing back office functions are extremely high. For instance, the expense incurred in collecting debts from numerous clients is considerably high, and it might affect the smooth running of the firm (Newell, 2010). Outsourcing enables a firm to perform the outsourced function in at

Comparative study two companies in the same area with regard to their Term Paper - 1

Comparative study two companies in the same area with regard to their innovation activity - Term Paper Example Comparative study two companies in the same area with regard to their innovation activity It applies quality techniques that transform an institution to a source of income position as stated in the porters five forces model. Innovation improves a brand through the development of quality products that serve consumer needs effectively. It is achievable through research activities, hiring qualified and creative staff with excellent intellectual capacity and heavy investment. Managers in Samsung and Apple corporations recognize that innovation and creativity are crucial in the current competitive world. It is necessary to use innovation to enhance administration, product development and formulation of credible solutions that address consumer needs (Fernando, Rene & Ileana 27). Innovation also sets the stage for effective administration and formulation of communication systems. It is necessary to explore innovation as a performance measure while focusing on Samsung and Apple because they are big electronic producing corporations. Comparative Study of Companies based on the Inn ovative Background and Product Overview Apple and Samsung are high-ranking organizations with a global network. The corporations produce quality electronic products that match consumer desires and specifications. This is achievable through the innovative processes within their production systems. This has enabled them to produce quality and efficient electronic products, for example, TVs, phones, computers and operating soft wares that match consumer expectations (Horibe 20). The corporations also produce innovative items with modern features, for example, smart phones, IPods, LCD screens and flat screen TVs. Following their inception, Apple and Samsung have refocused their synergies into improving their innovative potentials (Gaynor 2). They conduct research studies on consumer needs and respond to existing items. The organizations are strengthening their production chain through adoption of lean concepts. Additionally, the organization is adopting measures that streamline the valu e chain within the production sequence. This is with the intention of achieving quality at every level of operation. This enables them maximize their potentials and bridge the performance gap that may compromise their ability to realize of objectives (Gaynor 5). Apple Company became operational in 1976. It manufactures and supplies consumer electronic designs that include computer software’s and personal PCs. Subsequently, the company has revolutionized its product portfolio and quality through creative processes that have enhanced performance. It has new products in the market that explains the effectiveness of its innovative practices (Cobbenhagen 49). It has developed viable distribution techniques and improved its quality standards and product specification designs. This has made the company produce new products, for example, Macintosh PCs, computer software’s and iPod phones. These items are portable and efficient enabling users to use them appropriately. Samsung Corporation is a big institution that produces quality electronic. It has strong operating units that distribute items to consumers in real time. The products contribute immensely to the growth of individuals socially and economically (Cardoso, Rene, & Ileana 26). This has seen the corporation record excellent performance over the years Innovation has enabled the companies to meet the operating threshold as

Low Fat Cheese Market - Global Industry Analysis Essay Example for Free

Low Fat Cheese Market Global Industry Analysis Essay Low fat cheese contains lesser amount of saturated fat and reduces the level of low-density lipoprotein (LDL) cholesterol which is responsible for an increase in the risk of heart disease. Normal cheese has 30-40% saturated fat whereas low fat cheese, produced from skimmed milk contains 7-15% saturated fat. Commonly available cheeses such as cheddars, mozzarella, provolone and others, depending on the process and the country where they are produced, are easily available in the market today. Low fat cheese is also available in various forms as a healthy alternative to regular cheese. Low fat cheese has almost all the applications that normal cheese has. Some of the products where low fat cheese is used are pizzas, sandwiches, hotdogs, and salads. The geographical market segments are North America, Europe, Asia Pacific, and the Rest of the World (RoW). Highest cheese consumption is seen in Europe while North America’s consumption is comparatively less. One of the key drivers for the growth in the demand for low fat cheese is the growing health consciousness among the people. Normal cheese is said to have higher amounts of fat as well as sodium. Moreover, much attention is given to the diet of children keeping in mind the adverse affects of cheese on the body in the long run. Also, cheese is a part of the culture in many countries, where it is consumed on a daily basis. One of the restraints to the low fat cheese market is its taste after the reduction of fat and sodium as the flavor of cheese depends on these two components. Some types of cheese like mozzarella, cottage cheese (paneer), and Swiss cheese have low salt and fat content naturally, compared to other cheese that contain artificially reduced salts. The major players in the market are now focusing on reducing fat and salts from cheese such as in American cheese which has a high amount of these components. Some of the major producers of low fat cheese are the Lactalis Group, Kraft Foods Group Inc., Fromageries Bel S.A., Bongrain S.A., Arla Foods and others. This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. This report provides pin-point analysis for changing competitive dynamics It provides a forward looking perspective on different factors driving or restraining market growth It provides a technological growth map over time to understand the industry growth rate It provides a seven-year forecast assessed on the basis of how the market is predicted to grow It helps in understanding the key product segments and their future It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments It provides distinctive graphics and exemplified SWOT analysis of major market segments About us Transparency Market Research (TMR) is a market intelligence company providing global business research reports and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources along with various tools and techniques to gather and analyze Our data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information Our Approach †¢ Our research reports cover global markets, present analysis and forecast for a period of five years. Respondents are led through a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends.

Camille Paglias Rape and the Modern Sex War Essay -- essays research

Camille Paglia's Rape and the Modern Sex War Camille Paglia writes the article, Rape and the Modern Sex War, which is about young women being vulnerable in today’s society against rape and how feminism has mistakenly led women to believe that they aren’t in any danger. Paglia states her opinion to women because she believes â€Å"that women are vulnerable and should be aware of the pervasiveness of rape† (83) all the time. Rape has been around for hundreds of years and the effects it has on women are life long terrifying memories. Paglia speaks to women saying that they should be ready for these situations and not be with a group of guys alone, always be with other girlfriends, and learn to take feminism out of the picture and realize that women will always be in danger.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In Paglia’s article, which I believe is a critical opinion informing women of her beliefs on sexuality, speaks mostly to college women and women in general because she believes that women should be prepared for sexual situations without consent in all circumstances no matter who they are. This is her first step in arguing her point of view on feminism, which I agree with. She wants her audience to see her point that a woman’s actions can also be held accountable in some rape situations. When a woman is by herself with a group of men getting drunk, she has put her own self in a very risky situation because she is drunk and has no control of herself and the likeliness of rape is very possible. Paglia believes that a woman should always have control of her actions all   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2 the time and not to blame men for it is biologically programmed in their heads that they hunt, pursue, and capture, and this is said throughout their sex history (83-84).   Ã‚  Ã‚  Ã‚  Ã‚  The second part of Paglia’s argument is how she thinks misinterpretations are the women’s fault and I disagree with this point because women can walk and talk just as men and are not always to blame for being the victim. Paglia believes that feminism doesn’t see that sexual desires can be seen in how we act which means that these desires throughout our body cannot always be verbally said and this is where the miscommunication between the two sexes causes a problem. She thinks that when a woman makes a mistake she should face t... ... an attitude,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4 which is firm and not a self - pitying one, which many feminist women possess, Paglia states.   Ã‚  Ã‚  Ã‚  Ã‚  Paglia didn’t use any key terms or metaphors in her article, but she uses the word feminism many times showing that men and women have equal rights, but in truth this is not correct. Men and women have some equal rights, but women are looked on as a lower standard when compared to men, and I believe this will never change.   Ã‚  Ã‚  Ã‚  Ã‚  Paglia uses different examples throughout the story and puts her thoughts into an informative essay that explains that women should be aware of what they do and learn from their mistakes regarding opposite sexual tensions and that actions aren’t always spoken but are acted sometimes because of her belief that there is that implanted part of a man which can be dangerous, which Paglia thinks is just part of a man’s identity. When a woman realizes the subject of rape and feminism is not thought of, two identities can be identified and with self control and awareness both a man and a woman can have a relationship in which each partner takes full responsibility of his or her actions.  Ã‚  Ã‚  Ã‚  Ã‚  

The Assessment Process Essay

Introduction The assisting procedure is a manner for human service professionals to assist those in demand. During the assisting procedure a human service professional is to give their support to clients and to assist the client achieve their ends. and with the aid of the human service professional they can assist the client to develop and turn more efficaciously in their lives. The Assessment Process Assessment is an on-going procedure that happens within all client contracts to assist derive and understand the strengths and demands of the client and the whole household. When utilizing appraisal it is to garner the needed information that will fit the client with suited services. During the assessment procedure. the human service assistant establishes who the client is. this is when a working relationship is formed and this is besides when all required consumption signifiers are filled out such as: Insurance Information. Sketching the intent and services of the bureau. Assurances of Confidentiality. Obtaining information releases ( McClam & A ; Woodside. 2012 ) . In the assisting stage following is the planning procedure. it helps to set up services. This is when persons are accepted into the bureau for services and they have met the eligibility standards and is now a client of the bureau ( McClam & A ; Woodside. 2012 ) . The planning procedure this is when the human service assistant and the client focuses on developing a service program and service bringing. During the planning procedure. helps to give the helper an apprehension of what services might be needed. The following procedure is the execution procedure. which is when the service program is carried out and evaluated. This procedure happens when the assistant provides services THE ASSESSMENT PROCESS 3 and is measuring the quality of services. The assistant oversees who is supplying services. how to supervise execution. how to work with other professionals and how to measure the services. During the assisting procedure. the assistant is required to make a instance reappraisal. write studies. and certification of all instances. Case reappraisal can happen during the hebdomadal meetings between the assistant and client and between the assistant and the supervisor. Case reappraisals are common during an appraisal. and instance reappraisals are a portion of the organisation and it helps to guarantee effectual service bringing to clients. Write studies are a manner for the assistant to maintain path of the services the client receives. and written studies paths information such as: appraisals. planning. and execution. rating and the expiration of the instance ( McClam & A ; Woodside. 2012 ) . Documentation is ever used. because it paperss the services of the bureau. length of plans. and provides. The helper’s duty is to document all information accurately and in a timely mode. During the assisting procedure the client’s engagement is besides of import. because the assistant establishes the client’s ends. intent. and functions ( McClam & A ; Woodside. 2013 ) . Strength-based-approaches are used in each assisting procedure. In the appraisal procedure. the strength-based attack is focused on the positive features. abilities. and the experiences of the client. The strength-based attack in the appraisal procedure. is to garner information about the client’s demands and research resources. The assistant is more focussed on how to assist the client to be more successful ( McClam & A ; Woodside. 2012 ) . In the planning procedure. the strength-based attack is to understand the strength of the client for a more positive planning. The client-helper relationship gets stronger for a positive assisting procedure ( McClam & A ; Woodside. 2012 ) . Part of the strength-based attack in the planning procedure. the client’s engagement is based on a short/long term ends that is good matched with the client’s values and strengths ( McClam & A ; Woodside. 2012 ) . In the THE ASSESSMENT PROCESS 4Ã ¾ execution procedure. the strength-based attack is surrounded by the client’s strengths. The helper attending is to the client in which the assistant emphasizes the values of self- finding and duties of the client. Ethical considerations is the codification of moralss that is really of import in the assisting procedure. Ethical consideration illustrates the client’s right to self-government. to make injury. advance fairness and equal entree to service. be responsible to clients. and be honest. Ethical considerations which is govern by the codifications of moralss. which is a guideline for pattern. The assistant is to maintain clients information confidential. THE ASSESSMENT PROCESS 5 Conclusion The assisting procedure is really of import. it is to assist clients in puting ends and being successful in life. The assistant is to supply the client with the necessary resources. while maintaining the client information confidential at all times in the assisting procedure. THE ASSESSMENT PROCESS 6 Reference McClam. T. . & A ; Woodside. M. ( 2012 ) . The Helping Procedure: Appraisal to Termination. Belmont. Calcium: Brooks/Cole.

The traditional British seaside resort is in the danger of extinction

What do I think of as the traditional British seaside resort? Crowded beaches, with screaming children, buckets and spades, candy floss and donkey rides. A holiday by the sea has been a traditional break from the bustling city life since the 1840's, before which it was exclusive to the middle and upper classes. People could escape from their working lives- to experience the fresh air and relaxed atmosphere in places such as Bournemouth and Brighton. Blackpool also was a definite traditional seaside resort. After the railway arrived in 1846, Blackpool became an easily accessible destination only an hour or so from the smoggy cities such as Manchester and Bolton. With the arrival of cars and coaches Blackpool became even more thriving; by 1980 it was attracting over a million visitors every year. The 11km of white sandy beach was one attraction along with the famous tower, the pleasure beach and the piers. Another resort which shared this huge popularity, even with the royals, was Southend on Sea. From the 1800's onwards it was a popular destination for the tourists, with the beach, the amusement arcades and the longest pleasure pier in the world. It's within close proximity to London, and with the railway being built in 1854 it became even more accessible, throughout the 20th centaury its popularity continued with working and middle class day trippers and in the 1960's and 1970's the bank holiday invasions began. However these two resorts, along with many others have been hit by decline over the last few decades. They have been overtaken by tourists moving further from home. Cheap package holidays to destinations in the sun have proved too much of a temptation and today as many Britons take their main holiday abroad as do within Britain. The general public are choosing more adventurous holidays, further a field, they are much more aware of the possibilities they have through advertising and travel agencies. Also today's wealthier population have taken to spending their money to pamper themselves, which so often involves lounging in the guaranteed sunshine of the Mediterranean or some other foreign destination. The number of visitors spending time and money at Blackpool has fallen dramatically over the last 30 years. Families have stopped visiting and the tourists are falling into the ranks of â€Å"clubbers† and old age pensioners. The clubbers are bringing with them disruption, noise, violence, drugs and a general feeling of unrest and disturbance, this in turn is deterring the old age pensioners visiting, who are trying to find some peace and quiet and enjoy romantic strolls along the shore. This has caused the halt of the cash flowing into the area, so hotels are downgrading to hostels and restaurants are being replaced with fast-food joints. The beach has become littered and not desirable for children to play on. The social status of Southend on Sea has plummeted noticeably through the ages; the once fashionable resort has changed to the tacky stereotypical seaside resort. With the influx of Mods and Rockers â€Å"coming off the trains and having to have their shoe laces and belts confiscated by the police to restrict the violence†. Since the decline of the resort it has also become the â€Å"dumping ground† for refugees. Southend has an estimate of 6-7000 Kosovan refugees and 3-4000 Londoners sent down by social services. The reputation of the refugees has led to a further decline and an even more dramatic drop in visitors. The only visitors it now receives are the occasional day trippers- conceding to only do day trips as they don't like â€Å"the sound of the place at night†. However, the seaside resort is not in total decline, over the last few years the government has made a stand and the regeneration process is underway in many areas. They are attempting to bring the resorts back onto their feet. â€Å"We have turned our backs on our heritage in a lot of these places, and many fell into decay. But now, people are rediscovering the rich history associated with the seaside holiday resorts† (Steve Hayler, of Canterbury Church university college) Local towns, local councils and businesses are cleaning up beaches, improving facilities and rejuvenating traditional attractions. This year a record number of the UK's beaches were awarded the â€Å"blue flag† for meeting exacting standards of cleanliness and management demanded by the European clean-up scheme. 7 beaches made the grade, compared to 41 last year. Hopefully this is attracting people back to the beaches. Some areas are taking more drastic measures e. g. Newquay and Bournemouth with the prospect of building an artificial reef that would guarantee bigger waves. This would boost the already booming trend of surfers flocking to the beaches to catch the waves. This year an expected 100,000 are expected to turn up at the annual â€Å"Rip Curl Newquay Boardmasters festival†. Blackpool is considering a complete change in image. To transform the Lancashire town into a British version of Las Vegas. â€Å"We see huge opportunity; we want to see a year-round resort with year-round jobs that can be the centre of a larger regenerated Blackpool† (Alan Cazill the economic development officer at Blackpool Council). However some resorts are taking the more conventional route, just trying to improve on what they've got. For example Brighton's west pier ravaged by fire, was for decades a ghostly remnant of the past slowly falling into the sea. As part of the refurbishment, the underwater supports have been shored up and the decaying pier is floodlit at night. True the â€Å"Traditional† British seaside resort may be in danger of extinction, but in no way is the new and different seaside resort dying out its only just getting started. Despite the lure of foreign climate and the growth of cheap package holidays, this year for the first time in long time Britons are choosing once more for the pebbly shores close to home. The number of people heading for the seaside for four nights or more- 30 million a year- is the same as in 1965. Some 110 million day-trippers also make for the coast each year. In conclusion: has the British seaside resort come to the end of the line? Do people only want the guaranteed sun found in Europe and other countries? Or do people look for more in a beach holiday. Seaside may never return to how they were, but that does not mean they will die out, they may return in a brand new regenerated new fashion.

Marketing mix Essays

Marketing mix Essays Marketing mix Essay Marketing mix Essay Essay Topic: Marketing In this assignment I will go through how marketing mix is applied to service or a product for two organisations called KFC and Mc Donalds. I will choose a product from each of these businesses and the talk about the product, price, promotion and place. Marketing mix Marketing mix consists of 4ps. These are product, price place and promotion all offered by an organisation to potential customers. The marketing mix is a set of tools that work to achieve companys objectives. Price The price is the amount a customer pays for the product. The price is determined by a numbers of aspects, which are material costs, market share, product identity and the customers thought of the product price. Price is determined by what customers notice about the price of the product. Researching about pricing is important because it indicates what customers are looking for as well as what they want to pay. For example Gillette the manufacturer of razors, deodorant and shaving foams seeks to provide the worlds market with products that have affordable prices and targets a particular market segments. Such as young adults who wish to buy low priced razors and deodorant. Product products must meet customer requirements whatever these might be. For many products is simple the physical item that customers of businesses might be buying or selling. For example a customer buys a new BMW 6 series, thats the product. Place Place is also known as distribution. It is the system through which products or services are moved from the manufacturer or service provider to the consumer. Different organisations use different approaches to reaching their consumers. For example, McDonalds uses a franchising system which allows the company to operate in many different geographical locations. Promotion Promotions persuades customers to buy their products or offers though communication Promotions has 4 key elements, these are advertising, public relations, word of mouth and point of sale. AN example can be that KFC advertising its new product, the zinger burger on posters with eye catching words will attract young customers. History of McDonalds Siblings Dick and Mac McDonalds opened their first restaurant in San Bernardino, California. The principle of modern fast food restaurant called speedee service system was introduced by them. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was speedee. In 1963 speedee was replaced by Ronald McDonald. McDonalds serves nearly 48 million customers every day prompting it to become the worlds largest fast food restaurant. Desserts, hamburgers, fries, soft drinks, milkshakes and breakfast food are the primary products that are sold in McDonalds. McDonalds has recently included salad and fruits to its menu as well as a playground for children. Some McDonalds even have a fire place and lounge areas removing plastic chairs and tables. McDonalds is a franchise so each McDonalds is run by a franchisee. The companys revenue comes from the rent, loyalties and fees paid by the franchisees, as well as sales in company operated restaurants. Types of product at McDonalds McDonalds sells primarily beef related fast food products such as cheese burgers, ham burgers, quarter pounder and their signature product the Big Mac. But now due to customer trends changing they have now included salads in their menu as well as different types of food such as oriental snack wraps and egg sausage burgers. McDonalds also sells ice cream which is often called McFlurry. All of McDonalds food is relatively cheap and is aimed at different types of people, young and old. Product McDonalds sells several many fast food products, the products I have chosen is cheese burger. The retail price of the product is 99p. The packaging is foam, plastic shaped as a box which can be opened, but now McDonalds have changed the packaging into yellow paper for some stores. This is because the packaging was causing pollution and wasting a lot of resources. McDonalds continues to design more efficient packaging and by promoting the use of recycle content material. The beef of the burger is not made on site but is delivered to the restaurant. The burger contains 100% pure beef with a single pickle, rehydrated onions, on a toasted bun. McDonalds beef is bought from farms accredited by nationally recognised farm assurance schemes. McDonalds can trace which farms the beef came from, and know the farmers name and how the animals were raised. At the supplier the meat is checked for a date and batch number. The quality of the meat is checked by the staff to ensure that it is at top quality. If the quality is bad then they wont use it. The cheese burger is aimed mostly at young adults and teenagers. McDonalds has a drive through service. People often with cars in the drive through service will receive their meals quickly than those waiting at the queue in the restaurant. Price The retail price of a cheese burger is 99p. The price has been set to make customers believe they are actually saving money but they are only saving 1pence. Psychological pricing is used to play on customers views. This is very effective as the consumer is tricked into thinking that the burger is cheaper than 1 pound. Then comes the cost- plus pricing, this is when you calculate the average cost plus a mark up to see if they made any money on top. The price of the product does change. Cheese burger price may increase if the costs of dairy products and beef rise. So some stores will need to raise the price of the cheese burger and other products to counter financial loss. Other businesses competing with McDonalds will have a difficult time competing with McDonalds, especially private businesses. A cheese burger in high street fast food restaurant like PFC (perfect fried chicken) will sell cheese burger at à ¯Ã‚ ¿Ã‚ ½1.10 or more. Customers will go to McDonalds rather than these shops because they will be saving money in McDonalds. Place McDonalds are located primarily in public places where there are a lot of busy roads and people shopping for example Oxford Street. Oxford Street is a location in west London where many people go and spend hours buying clothes and food. This kind of location will increase the demand of their products and services because many customers will be coming in the restaurant to place an order. A busy place will always increase sales. McDonalds is also located in most shopping centres in the UK. McDonalds have relatively few sites on the motorway due to less demand of customers. These McDonald restaurants will often have a drive though service so customers can buy their products quickly. Promotion Some McDonalds restaurants do 3 cheeseburger for the price of 2. So customers will pay less. McDonalds also promote their business and products such as their cheeseburger offers through billboards, TV and internet. By doing this, McDonalds will attract as much customers as they can. McDonalds also accepts vouchers, such as buy one cheeseburger and get one free. Almost all restaurants accept these vouchers but when the vouchers expire it cannot be used anymore. History of KFC Colonel Harland Sander bought a motel and cafe in Corbin, Kentucky in the 1930s. Colonel sanders had done several jobs such as railroading and operating a steam powered ferryboat but he always loved cooking. There was nothing special about fried chicken, Colonel found a way to combine 11 herbs and spices with flour to create a finger licking good coating. The dining area in Corbin was named Sanders and cafe and was so successful that Ruby Laffon governor of Kentucky gave the title of honorary Kentucky colonel to sanders in recognition of his contribution to the states cuisine. At a time when most businesses were getting bankrupt and struggling Colonels business and reputation increased. But he was forced to sell his restaurant when a new interstate Highway was built through his property. Colonel Sanders at the age of 66 travelled the US with his new plan of created a franchise. Small and independent restaurants were taught by Colonel to cook Kentucky Fried Chicken and his values. He took 5 cent royalty on every chicken sold With most of his deals sealed with only a handshake, there were 838 Kentucky Fried Chicken franchises across the United States by 1964. The Colonel was now in his 70s and Kentucky Fried Chicken had grown larger than he could realistically handle, so he sold the operation to businessmen John Y Brown Jnr and Jack Massey for $2 million. But there were strict conditions: Colonel Sanders became Quality Controller and his image stayed on as the company trademark. Colonel Harland D Sanders was 90 years old when he died in December 1980. His philosophies and values of hard work and excellent customer service are, and will always be a part of KFC. KFC is currently owned by YUM brands which are the worlds largest fast food restaurant company in terms of system units, over 36,000 restaurants around the world in more than 110 countries and territories. Types of products at KFC KFC sells mostly chicken products these are chicken fillet burger, chicken zinger burger, chicken tower burger, zinger tower burger, and mini fillet burger, kids burger, toasted chicken twister wrap, chicken wings, chicken nuggets, popcorn chicken and also sells salads for healthy options. KFC desserts are Avalanche, yoghurt and Rolo ice cream tub. Product The product I have chosen is chicken fillet burger. The retail price of the product is 1.99p. KFC uses paper packaging which helps the chicken crispy by wicking away excess moisture. The paper package is red with KFC logo in the middle. The chicken of the burger is not made on site but is delivered to the restaurant. 100% chicken breast fillet coated in KFCs secret blend of 11 herbs and spices. KFC checks its suppliers to see if they are using any extra ingredients like antibiotic growth promoters to the chickens. Rearing conditions are also strictly regulated to ensure animal welfare. Welfare and bio security audits are carried out by independent experts. KFC chooses he best quality chicken from its suppliers. Price The retail price of a chicken fillet burger is 1.99p. The price has been set to make customers believe they are actually saving money but they are only saving 1pence. Psychological pricing is used to play on customers views. This is very effective as the consumer is tricked into thinking that the burger is cheaper than 1 pound. Then comes the cost- plus pricing, this is when you calculate the average cost plus a mark up to see if they made any money on top. Place KFC are located mostly in public places where there are a lot o busy roads and people shopping for example Oxford Street or Bethnal green. Street is a location in west London where many people go and spend hours buying clothes and food. This kind of location will increase the demand of their products and services because many customers will be coming in the restaurant to place an order. A busy place will always increase sales. KFC have quite a lot of sites on the motorway due to KFC being popular with drivers. These KFC restaurants will often have a drive though service so customers can buy their products quickly. Promotion KFC has free chicken wings promotion for its UK stores. KFC also promotes there business and products such as their chicken zinger burger one the signature dish of the company in bill boards, TV and internet. By doing this KF will attract many customers as they can. KFC also accepts vouchers, such as free Ice cream.

Cadency, Marshalling, Arms for Women

Cadency, Marshalling, Arms for Women While the use of distinguishing symbols have been adopted by the worlds tribes and nations stretching back into ancient history, heraldry as we now define it first became established in Europe following the Norman Conquest of Britain in 1066, rapidly gaining in popularity during the end of the 12th and beginning of the 13th century. More properly referred to as armory, heraldry is a system of identification that uses hereditary personal devices portrayed on shields and later as crests, on surcoats (worn over armor), bardings (armor and trappings for horses), and banners (personal flags used throughout the middle ages), to assist in the identification of knights in battle and in tournaments. These distinctive devices, marks, and colors, most commonly referred to as coats of arms for the display of arms on surcoats, were first adopted by the greater nobility. By the mid-13th century, however, coats of arms were also in extensive use by lesser nobility, knights, and those who later came to be known as gentlemen. Inheritance of Coats of Arms By custom during the middle ages, and later by law through granting authorities, an individual coat of arms belonged to one man only, being passed from him to his male-line descendants. There is, therefore, no such thing as a coat of arms for a surname. Basically, it is one man, one arm, a reminder of the origin of heraldry as a means of instant recognition in the thick of battle. Because of this descent of coats of arms through families, heraldry is very important to genealogists, providing evidence of family relationships. Of special significance: Cadency - The sons in each generation inherit the paternal shield, but alter it slightly in a tradition known as cadency with the addition of some mark which, in theory at least, is perpetuated in their branch of the family. The eldest son also follows this tradition but reverts back to the paternal coat of arms upon the death of his father.Marshaling - When families were merged through marriage it was common practice to also merge or combine their respective coat of arms. This practice, known as marshaling, is the art of arranging several coats of arms in one shield, for the purpose of denoting the alliances of a family. Several common methods include impaling, placing the arms of the husband and wife side by side on the shield; escutcheon of pretense, placing the arms of the wifes father on a small shield in the center of the husbands shield; and quartering, commonly used by children to display the arms of their parents, with the fathers arms in the first and fourth quarters, and t heir mothers in the second and third. ​Bearing of Arms by Women - Women have always been able to inherit arms from their fathers and to receive grants of coats of arms. They can only pass these inherited arms on to their children if they have no brothers, however - making them heraldic heiresses. Since a woman usually did not wear armor in the Middle Ages, it became a convention to display the coat of arms of her father in a lozenge (diamond) shaped field, rather than a shield, if widowed or unmarried. When married, a woman could bear the shield of her husband upon which her arms are marshaled. Granting of Coats of Arms Coats of arms are granted by the Kings of Arms in England and the six counties of Northern Ireland, the Court of the Lord Lyon King of Arms in Scotland, and the Chief Herald of Ireland in the Republic of Ireland. The College of Arms holds the official register of all coats of arms or heraldry in England and Wales. Other countries, including the United States, Australia, and Sweden, also maintain records of or allow people to register coats of arms, though no official restrictions or laws are imposed on the bearing of arms. The traditional method of displaying a coat of arms is called an achievement of arms and consists of six basic parts: The Shield The escutcheon or field on which are placed the bearings in coats of arms is known as the shield. This comes from the fact that in medieval times the shield borne on the arm of a knight was ornamented with various devices in order to identify him to his friends in the midst of battle. Also known as a heater, the shield displays the unique colors and charges (lions, designs, etc. that appear on the shield) used to identify a particular individual or their descendants. Shield shapes may vary according to their geographical origin as well as the time period. The shape of the shield is not part of the official blazon. The Helm The helm or helmet is used to indicate the rank of the bearer of the arms from the gold full-faced helm of royalty to the steel helmet with closed visor of a gentleman. The Crest   By the end of the 13th century many nobles and knights had adopted a secondary hereditary device called a crest. Most commonly made of feathers, leather, or wood, the crest has traditionally been used to help distinguish the helm, similar to the device on the shield. The Mantle Originally intended to shield the knight from the heat of the sun and to ward off rain, the mantle is a piece of cloth placed over the helmet, draping down the back to the base of the helm. The fabric is typically two-sided, with one side being of a heraldic color (the principal colors are red, blue, green, black, or purple), and the other a heraldic metal (typically white or yellow). The color of the mantling in a coat of arms most often mirrors the main colors of the shield, although there are many exceptions. The mantle, contoise, or lambrequin is often embellished on the artistic, or paper, coat of arms to give prominence to the arms and crest, and is usually presented as ribbons over the helm. The Wreath The wreath is a twisted silken scarf used to cover the joint where the crest is attached to the helmet. Modern heraldry depicts the wreath as if two colored scarves had been braided together, the colors showing alternately. These colors are the same as the first named metal and the first named color in the blazon, and are known as the colors. The Motto Not officially granted with a coat of arms, mottos are a phrase which incorporates the basic philosophy of the family or an ancient war cry. They may or may not be present on an individual coat of arms, and are normally placed below the shield or occasionally above the crest.

Luxury Retail Development in Hong Kong and Macau Assignment

Luxury Retail Development in Hong Kong and Macau - Assignment Example The paper highlights on the significant role that marketers play and even some of the tactics that they apply to meet their objectives.As the report highlights in the next five to seven years, China is expected to overtake Japan and become the world’s largest luxury market according to a report by Lu.Two administrative regions of China, that include Macau and Hong Kong are the key indicators of the current surge in luxury retail market in the country. Demand for luxury goods in these two cities have been observed to be on the rise despite economic slowdown, which had severe effects on major markets in the world including China. Lucrative market in Hong Kong and Macau in addition to consumers’ increased buying power has lured international luxury companies to make investment in these two markets. This essay will provide an assessment of luxury retail development in Hong Kong and Macau in relation to evolution of luxury retail market in these two cities and marketing stra tegies, which are being employed by businesses parties in the industry.  Early 1990s marked the development of luxury retail market in China. Prior to 1980s, government restrictions hampered introduction of western goods and services in the country. Consequently, internationally established luxury companies could not be able to penetrate the Chinese market.  Majority of households in the country including those in Hong Kong and Macau had lower purchasing power.

Marketing mix Essay Example | Topics and Well Written Essays - 1500 words

Marketing mix - Essay Example All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation, competitor orientation and inter-functional coordination would not be able to contribute to better firm performance, suggests Shin (2012) thereby highlighting the significance of MM concept in the field of marketing. However, scholars do not agree on the ingredients of the marketing mix. Some authors such as Borden (1964), Frey (1956), and Staudt and Taylor (1965) consider the elements as procedures, policies and processes, while others look at these elements as tools, parameters or instruments (cited by Waterschoot and Bulte 1992). This concept has been criticized as it lacks any specific explanati on of characteristics, thereby suggesting that the concept has a major flaw. The elements of marketing mix do not lead to any theory development. Gronroos (1989) postulates that the marketing mix artificially limits the scope of marketing management as the concept suggests that marketing decisions can be taken based on the 4 Ps (cited by Bitner 1991). Since many authors are critical of this concept, the marketing mix will be evaluated based on the typology of critique in marketing designed by Hackley (2009). This typology has four overlapping categories – functional, intellectual, ethical and political critique. Functional critique The functional critique would simply question whether the marketing mix concept works. Even though it is considered an important tool, there is no consensus over the eligibility and agreement of the practical application of the 4Ps of the MM variables (Kent and Brown 2006). The MM concept suggests that the buyers are a homogeneous group of people w ith common buying behaviour (Bennett, 1997). Resources and capabilities of the organization are organized in a way to satisfy customer needs but Bennett debates whether the customer accepts product benefits and attributes in the same way as the company claims. The customers are not concerned with the elements of the marketing mix and only seek satisfaction from the products and services. The purpose of MM is to improve sustainability performance across economic, ecological and societal indicators (Pomering, Noble and Johnson 2011). Consumers expect firms to be more socially and environmentally responsible and report that they would prefer to purchase from such organizations. However, there is an attitude-behaviour gap in actual consumer purchase, thereby implying that firms that tend to focus on the MM variables do not achieve the intended objectives. Sustainability through MM elements may appear discordant and hollow unless sustainability is addressed at the vision and mission leve l or at the corporate strategy level. The MM concept focuses on the tactical and managerial aspects of marketing and does not take into account the social, organizational, competitive and economic issues (Bitner 1991). The MM has been criticized for its short-term focus on sales and transactions while undermining the long-term relational thinking and brand equity (Rafiq and Ahmed, 1995 cited in Gordon, 2012). The concept has also been criticized f